Roll

Elam

Discuss Random layouts. Share in small groups, then pick one to share with class.

Sketch

Go to Adobe’s page for Warnock. Review the selections from Lupton that are on Google Drive. Look through the glyphs and identify the key, distinctive characteristics of the font.

Finish Logotypes

1. Create two new art boards in your Illustrator file.
2. Create a new background layer named “merch”.
3. Download the merch.zip file from here.
4. Extract the file and choose two types of mech that you think ADK Café would use.
5. File > Place each image in one of the new art board’s “merch” layer.
6. Create new layer titled “logotype” on each new art board and copy/paste your logotype onto the piece of march.
7. Resize the logotype as needed.
8. Save your Illustrator file with the filename “logotype merch YourLastName.ai”
9. Leave the file open and onscreen for voting.
10. Upload the file to folder you uploaded earlier in Google Drive.

Voting on Logotypes

1. Zoom in so that your logotype (the two merch art boards) is large for easy viewing.
2. Place the numbered index card on your keyboard.
3. Walk around the room and look at the other logotypes. Take notes in your sketchbook about which ones you like the best.
4. After you’ve viewed them all, go to this Google Form to vote on your favorite top three.

Font Research

This is much more detailed than what I’ll ask you to produce, but this report on Warnock has some good examples of things you should look for.

Go to fonts.adobe.com and spend some time looking at typefaces. We’re going to start working on that project on Thursday, so you should get an idea of what sorts of fonts interest you. During the project, you’ll need to identify at least four fonts that contain elements that you want to emulate in your design. Take notes in your sketchbook (the names of the fonts and the features you think are interesting).