Extra Credit: Elam Poster


This is an updated version of the Elam XCR I talked about earlier. If you’d like to earn some additional credit, you can choose one of your Elam posters and develop it into a polished, final version. You’ll need to pay careful attention to layout, type choice, color, and images. You should use graphical elements (photos, icons, etc.) in place of the simple non-objective elements. In other words, the poster should look like the example posters I showed in class for most of the Elam chapters and the polished examples in Elam’s book

This will require an initial draft that I’ll give you feedback on as well as a final version. You’d earn up to 5% extra credit towards your course grade (a not insignificant amount).

The first draft must be completed and submitted to me by November 14 so I have time to get you feedback. The final would be due on November 18.

10.29 Thursday


Daily Glyph: /j/ in IBM Plex Sans and IBM Plex Serif

More info from IBM.

Google’s Logo Redesign

TechCrunch doesn’t like it (for good reasons).

Type in the Wild

Share two.


I juggled around some project weights and added the Menu Redesign Project into the overall class grade.

PostScript, TrueType, and Open Type

Quick history: Adobe developed PostScript in the early 1980s, which, along with the the Macintosh, ushered in the era of desktop publishing in which untrained users papered the world with badly designed flyers.

PostScript is a programming language for displaying graphics on screen. Here’s a PostScript programming manual from Adobe.

Apple and Adobe developed TrueType in the 1980s. TrueType allows “hinting” for improving on-screen legibility.

Adobe and Microsoft collaborated on OpenType. OpenType fonts allow a much larger character set (up to 65,000 glyphs). OpenType also provides automatic glyph replacement for things like ligatures (for software that supports it, such as Adobe InDesign).

(Much of the above is from info at fonts.com.)


Share a draft of something for feedback.

Type Over Time: Paula Scher

10.27 Tuesday


b in Journal OT Bold

Zuzana Liko’s Journal


Gig Posters

Crit D1. Consider

  • Hierarchy
  • Color Theory
  • Gestalt Theory
  • Type
  • Anything


Integrate gig posters.

Q: Are we going to need more articles?

Rest of Semester

Run down remaining/open projects.

For every class, have something to crit. Doesn’t matter what—any of the projects we’re still working on.

For Thursday

Wordmark Final.

Something to crit.

10.22 Thursday


Daily Glyph: Zapf Dingbat

Designed by type legend Herman Zapf in 1978. Zapf also designed (among others) Palatino and Optima.

David Byrne on Dingbats.

Related: Fleurons. ❦ Open a professionally designed font in TypeTool. If you go to the higher sections of Unicode, you’ll often start to see fleurons (sometimes many).

Poster Crit

This is generally a fairly well designed poster. But can you spot some places you might revise it, given our discussions this semester?

Dot Leaders in XD

Use the distribute function? Or square grid?

Zine Layout

Crit. Pay attention to

  • hierarchy
  • gestalt theory
  • color
  • type



Gig Poster

Gig poster project. Review criteria.

For Tuesday

Draft 1 of Gig Poster.